From Zero Online Presence to #1 on Google
How we built a complete digital presence for a 24-hour emergency electrician in Málaga – and helped them dominate local search across the entire province.
Visit the Website → electricistaurgentemalaga.esOverview
VLR Instalaciones is a 24-hour emergency electrician serving Málaga and the entire Costa del Sol. With over 20 years of experience, they offer everything from urgent repairs to electrical certificates (boletín eléctrico), EV charger installation, and solar panels.
They came to us with no online presence, relying entirely on word of mouth while competitors were capturing all the Google searches. We didn't just build them a website – we built a complete digital presence that dominates local search across multiple cities.
The Challenge
No Online Visibility
Zero web presence meant they were invisible to anyone searching "electricista málaga" or "electrician marbella" – searches that happen hundreds of times daily.
Province-Wide Service Area
They serve the entire Málaga province – from Estepona to Vélez-Málaga – but had no way to appear in local searches for each town.
International Customers
The Costa del Sol has a large English-speaking expat community who search in English. Without an English website, these customers were going to competitors.
Mobile-First Audience
Emergency electrical searches happen on phones – often late at night when something goes wrong. The site needed to load fast and make calling effortless.
Building Trust Quickly
With 300+ five-star Google reviews, they had excellent social proof – but nowhere to showcase it to website visitors.
The Solution
We built a comprehensive digital presence designed around one goal: making the phone ring. But we went far beyond a basic website.
Lightning-Fast Website
Built with React and hosted on Microsoft Azure, the site loads in under 1 second. We optimised everything: lazy-loaded scripts, self-hosted fonts, deferred non-critical resources. When someone needs an emergency electrician at 2am, they're not waiting for a slow website.
8 Location Pages
We created dedicated pages for every major town in Málaga province: Málaga capital, Marbella, Fuengirola, Torremolinos, Benalmádena, Mijas, Estepona, Vélez-Málaga, and Rincón de la Victoria. Each page has unique content about that area, specific neighbourhoods covered, and realistic arrival times.
Service-Specific Pages
Instead of listing all services on one page, we created dedicated pages for high-value services: emergency electrical repairs, electrical certificates, electrical installations, repairs, EV charger installation, solar panels, and battery storage.
Full Bilingual Support
The entire site is available in Spanish and English, with proper hreflang tags so Google shows the right version to each user. English-speaking expats searching "electrician costa del sol" now find them.
Mobile-First Design
Over 70% of traffic comes from mobile phones. Every element is designed for thumbs: large tap targets, click-to-call buttons throughout, WhatsApp integration, and a sticky phone button that's always visible.
Technical SEO
We implemented comprehensive technical SEO: LocalBusiness schema markup, service schema on each service page, FAQ schema for rich results, breadcrumb schema, optimised meta tags for every page, XML sitemap with hreflang, and proper canonical URLs.
Trust Signals Throughout
We prominently display their 300+ five-star Google reviews, their 20+ years of experience, and their official authorisation from the Junta de Andalucía. A FAQ section addresses common concerns and builds confidence.
Conversion-Focused Design
Every page is designed to generate calls: click-to-call buttons in header, hero, and throughout content, sticky mobile CTA always visible, WhatsApp button for quick contact, contact form for non-urgent enquiries.
Responsive design that works perfectly on desktop and mobile
Under the Hood
This wasn't just about making things look good – the technical foundation matters.
The Results
The site now ranks #1 for "electricista málaga" and appears in the top 3 for dozens of related searches including "electricista urgente málaga", "boletín eléctrico málaga", and location-specific terms.
The client went from a handful of word-of-mouth calls to a constantly ringing phone. The volume of enquiries increased tenfold, particularly for emergency work.
Location pages now rank for searches in Marbella, Fuengirola, Torremolinos, Benalmádena, Mijas, Estepona, and more. They're capturing customers across the entire Costa del Sol.
The English version of the site now brings in expat customers who previously would have searched in English and found competitors.
With a load time under 1 second, potential customers get the information they need instantly – crucial when they're dealing with an electrical emergency.
"I couldn't believe how fast it was done. Within days I had a professional website that actually brings in customers. The phone started ringing almost immediately – and it hasn't stopped. Now I'm getting calls from all over the province, not just Málaga city. The English version has even brought in expat customers I never would have reached before. Best investment I've made for my business."
What We Delivered
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