Cookie Policy
We set one cookie to remember your choice, plus two optional kinds you decide about below. Switch either off and it stops immediately — no email, no form.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
Your cookie preferences
Change what you allow at any time. Turning something off takes effect immediately.
Cookies we use
Essential cookies
These are required for the website to function and cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| zerostress_cookie_consent | Remembers your cookie preferences | 1 year |
Analytics cookies (optional)
These help us understand how visitors use our website. Only set if you click "Accept".
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics - maintains session state | 2 years |
| _gac_* | Stores campaign information from Google Ads clicks (e.g. _gac_<id>) | 90 days |
| _gcl_* | Google Ads / conversion linker cookie used for conversion measurement (e.g. _gcl_*) | 90 days |
| IDE, test_cookie | DoubleClick (Google Ads) cookies used to measure ad conversions and serve relevant ads (IDE, test_cookie) | 1 year |
| ai_user | Microsoft Application Insights - anonymous user tracking | 1 year |
| ai_session | Microsoft Application Insights - session tracking | 30 minutes |
| _clck | Microsoft Clarity - identifies a returning visitor so repeat sessions are not double-counted | 1 year |
| _clsk | Microsoft Clarity - links the pages of one visit into a single session recording | 1 day |
Microsoft Clarity records how pages are used - scrolling, clicks and mouse movement - and replays them as anonymised sessions. It masks form fields and the text you type by default, so what you enter is never recorded. It only runs if you accept traffic measurement.
Browser settings
You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking all cookies may affect how websites function.
Contact
If you have any questions about our use of cookies, please contact us at: hello@zerostresswebsites.com