Sector file 02 · Plumbers
Websites for Plumbers
Win emergency call-outs from Google. Catch the calls you miss while you are on a job.
The objection
“Nobody plans a plumber. They ring the first one they find.”
Right, and the first one they find is a search result, not a memory. The site puts you on that screen with your coverage area and a tap-to-call number, at the hour the search actually happens.
“I am booked out for weeks already.”
Then the site should be filtering, not shouting. Say what you take on, what you do not and how far you travel, and the calls that come in are the ones worth answering. And a photo of the job arriving by WhatsApp beats driving across town to quote something you were never going to take.
“Facebook is enough for me.”
Facebook reaches people who already follow you. Nobody with water coming through the ceiling opens Facebook - they open Google, and a page you do not own cannot rank there for you.
“A website costs more than it brings in.”
It is a monthly fee with no long contract, so the month it stops paying for itself is the month you stop. One emergency call-out is usually worth more than a month of it.
Included as standard
Questions
How much does a website for a plumber cost?
From £49 per month, all included: design, domain, hosting, maintenance and support. One-off setup runs £150-£300 depending on size. No long contracts, no surprise invoices, and changes are covered by the fee - when your prices or coverage change, send a message and it is done.
What should a plumber’s website include?
A phone number that dials in one tap from every page, a page for each job you want more of (emergency call-outs, blocked drains, leaks, boilers, bathrooms), the areas you cover, real reviews and photos of finished work. What it should not include is five pages about the history of the company - someone with water coming through the ceiling does not read those.
Will it help me win emergency call-outs?
When a pipe bursts at 2am people search on their phone and ring the first firm that looks trustworthy. The site is built for that moment: it loads fast on mobile data, your number sits at the top of every page and dials in one tap, and your coverage area is spelled out so nobody wonders whether you will come. With your Google Business Profile linked up, that is what puts you on the screen for "emergency plumber" plus their town.
What about the calls I miss while I am on a job?
That is where most plumbers leak work: you are under a sink with wet hands, the phone rings out, and the caller simply rings the next name on the list. The site gives them a second route - a WhatsApp button or a short form that lands on your phone - so they leave the job details and a photo of the problem instead of disappearing. You price it from the van and reply between jobs.
Can I see examples of plumber websites?
The case study linked at the top of this page is the closest live example: an emergency electrician, which is the same shape of business as a plumber - urgent call-outs, a phone that has to be answered, work won on trust at short notice. A plumber build follows the same pattern: a tap-to-call number on every page, a separate page for each job you want more of, the areas you cover, real reviews and photos of finished work. What matters in an example is not how it looks but whether someone in a hurry can call you from it in one tap.
How long does it take to build?
Most sites are ready in 1-2 weeks. A simple site can be live in days if you need it sooner.
Can I cancel anytime?
Yes. Thirty days notice, no exit fees, and the domain is yours to keep.