Sector file 04 · Renovations
Websites for Renovation Companies
Show the finished work. Win the job before the quote.
The objection
“People are terrified of letting a team into their house.”
They are, and no amount of design fixes that. Finished jobs do: before and after photos, how long each one took, and what the client had to live with while it happened.
“Every job is different, so I cannot show a price.”
Nobody is asking for one. They want to know how you arrive at a price - the site visit, the itemised quote, what triggers a variation - so the number, when it comes, is not a surprise.
“I get enough leads from the portals.”
Portal leads go to five companies at once and you compete on price. Someone who lands on your own page has already seen your work and asks for you, not for a quote.
“I am a one-man band, not a company.”
Say so. Homeowners choosing between an outfit with a call centre and the person who will actually be in their kitchen very often pick the second one, as long as they can see who it is.
Included as standard
Questions
What should a renovation company website include?
Before and after shots of real jobs, the types of work you take on, the areas you cover, how your quoting works and the timescales you run to. Someone about to put a team in their house for weeks needs to know what they are signing up for.
Can I keep adding new projects?
Yes, and you should. Every finished job is fresh content that helps you rank and proves you are still working. Send us the photos and we will add them, or we can set it up so you do it yourself. It is covered by the monthly fee.
Will it help me reach overseas owners?
On the coast, a lot. There are plenty of foreign owners renovating a second home who search in English and are nervous about hiring from abroad. A bilingual site with real projects and clear timescales puts you ahead.
How much does it cost?
From £49 per month covering design, domain, hosting, maintenance and support, with a one-off setup from £150-£300 depending on how many projects you want to show.