Sector file 08 · Estate Agents
Websites for Estate Agents
Win the buyer who is three time zones away.
The objection
“Our listings are on the portals. That is where the buyers are.”
The portal sells the property; your site sells you. A buyer who likes a listing looks up the agency before enquiring, and the agency with no site of its own is the one they skip.
“Buyers care about the property, not the agent.”
Not when they are buying abroad. They are wiring money to a country whose process they do not know, on the word of someone they have never met. Names, faces and a clear explanation of how buying in Spain works do more than any listing photo.
“We have not got time to keep listings in sync.”
Then do not keep them by hand. Where your system allows it we feed the listings across; where it does not, the site is built so a handful of properties can be kept current in minutes.
“One language is enough. Everyone speaks English.”
On this coast the enquiry arrives in English, German or Dutch, and it goes to whoever answered in that language first. Two languages done properly beat five done by machine.
Included as standard
Questions
Do you work with agents on the Costa del Sol?
Yes, and it is a particular case. A lot of your buyers are outside Spain and will judge you on the website alone, because they cannot drop into the office. The site has to do the job a visit would.
Can you connect my property listings?
It depends what you use. We can integrate the usual industry feeds, or if you carry a small number of properties, set up listings you update yourself. Tell us what system you are on and we will say what is workable.
Do I need the site in more than one language?
On the coast, almost always. If you sell to British, German or Scandinavian buyers, having at least English and Spanish done properly is one of the clearest differences in the enquiries you get.
What makes an overseas buyer trust an agent?
Good honest photography, a clear explanation of the buying process in Spain, your team with names and faces, and an easy way to make contact in their language. Transparency sells better than flashy design.